Elaine Parr in

Elaine Parr

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Senior Partner, Consumer Products and Retail Industries Leader EMEA at IBM
📍 United Kingdom

Elaine leads IBMs Consumer Products, Retail, and Luxury business in EMEA. Known as "The CPG Geek™️," she advises the worlds most recognizable brands on digital reinvention, AI-powered supply chains, and intelligent operating models. She holds a business leadership qualification from Cranfield School of Management.

She is a passionate advocate for gender equality and talent development, serving on the advisory board for LEAD Network Europe to advance women in the retail and consumer goods sectors. A recognized LinkedIn Top Voice, she is also a proud mother.

She has trademarked the moniker "The CPG Geek™️," reflecting her deep, recognized expertise and personal brand within the consumer packaged goods industry.

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Experience
34 Years
Current Role
Senior Partner, Consumer Products and Retail Industries Leader EMEA
Job Level
Senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Elaine cares about

Gender Equality
A long-time champion for advancing women, she has been involved with LEAD Network Europe for nearly 15 years and recently joined its advisory board.
AI in Retail
Focuses on helping clients achieve business outcomes with AI, particularly in creating intelligent content supply chains and scaling AI applications.
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Career

Work history

2021
Senior Partner, Consumer Products and Retail Industries Leader EMEA
IBM
2011
Sponsor, Chair, Champion and Volunteer
LEAD Network Europe
2021
Digital Chapter Co-Sponsor and Chair
LEAD Network Digital Chapter
4-2025
Top 100 Influencer - Retail Tech
Retail Technology Innovation Hub
2023
Top Retail Expert - RETHINK Retail
RETHINK Retail
In the press

Media appearances

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Education
Business Leadership
Cranfield School of Management
Diploma
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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