Elie Perez is the CEO and Co-founder of Booxi, a company focused on humanizing commerce by bridging the gap between online and offline retail. With a background from HEC Montréal, he is dedicated to creating seamless, personalized in-store experiences. His vision emphasizes that physical retail is evolving, not disappearing.
Elies professional journey began in aeronautics before he transitioned into the tech world, demonstrating a versatile and adaptive entrepreneurial spirit. He is passionate about building meaningful business relationships and fostering a strong partner ecosystem to drive innovation in retail, collaborating with major platforms like Shopify and Google.
He believes that while online shopping is easy for known items, many products require human connection and assistance to purchase.
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