Elien Van den Steen is the Co-Founder and Client Success Director at HumanEyes Behavior Experts, a firm specializing in behavioral design. She applies principles of psychology to optimize user experiences, copywriting, and overall business strategy, drawing on her education in marketing and digital communications.
Elien is passionate about understanding the human element behind digital interactions. She emphasizes making decisions based on scientific insights rather than intuition, a philosophy she frequently discusses in her professional posts. She has an expressed interest in thought leaders like Alex Hormozi and foundational business books like "Atomic Habits".
She co-founded HumanEyes with Kaat Declerck, leaving a previous agency to focus on the human side of behavioral design.
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