Elinor James
Login to view DISC.Elinor James is the Chief Executive at MHM, an insight and strategy consultancy for cultural and charitable organizations. She has been with the company since 2008, rising from a consultant to her current leadership role. Elinor earned her Bachelor of Arts in English Language and Literature from The University of Manchester.
Elinor is passionate about exploring what drives audience engagement with life-changing experiences. Her travels, including visits to historic heritage sites like Diriyah, reflect a deep interest in how these locations can deliver profound impacts. She enjoys seeing vision-led, audience-focused teams build rich cultural experiences.
She has championed a values-based segmentation approach, "Culture Segments," that has doubled click-through rates and halved digital channel costs for clients.
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