Elisa Croft

Energizer
DISC Type : I

Co-Founder at First Friday CPG

Los Angeles, California, United States

Overview

Elisa Croft is a marketing expert and Co-Founder of First Friday CPG, specializing in elevating CPG brands from niche products to household names. She has driven growth for brands like Táche and Better Booch, focusing on creating buzz and securing placement in major retailers. She also studied Web Development at General Assembly.

Outside of CPG marketing, Elisa is a filmmaker, producer, and writer. She co-founded the award-winning production company Paper Horse Pictures, which creates films, commercials, and music videos. She also writes a newsletter about film called "The Spaghetti Test. "

Unique fact: Elisa produced the music video for The All-American Rejects song "Send Her to Heaven. "

Personality Overview

Relationship Oriented

Believer

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

CPG Brand Building
Her career is dedicated to taking CPG brands from 'good' to 'everywhere, ' with experience turning pistachio milk into a "nationwide obsession" and scaling kombucha brands.
Authentic Marketing
She believes the next wave of successful CPG brands will be built by authenticity, not by brands producing generic content or relying solely on ad spend.
Filmmaking and Production
She is the co-founder of Paper Horse Pictures, a production company, and has produced films and music videos, demonstrating a professional passion for visual storytelling.

Media Appearances

Elisa has no verified media appearances

Work History

1-2025
Co-Founder at First Friday CPG
1-2017
Co-Founder at Paper Horse Pictures
3-2023 - 10-2024
Marketing Director at Táche
1-2022 - 3-2023
eCommerce Marketing Lead at Táche
12-2019 - 12-2021
Digital Marketing Manager at Better Booch

Education

2015 - 2015
Web Development from General Assembly

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at First Friday CPG
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Elisa

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Elisa take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Elisa

Personality Compatibility


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