Elisa Croft is a marketing expert and Co-Founder of First Friday CPG, specializing in elevating CPG brands from niche products to household names. She has driven growth for brands like Táche and Better Booch, focusing on creating buzz and securing placement in major retailers. She also studied Web Development at General Assembly.
Outside of CPG marketing, Elisa is a filmmaker, producer, and writer. She co-founded the award-winning production company Paper Horse Pictures, which creates films, commercials, and music videos. She also writes a newsletter about film called "The Spaghetti Test. "
Unique fact: Elisa produced the music video for The All-American Rejects song "Send Her to Heaven. "
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