Elisa Croft
Energizer · DISC type IElisa Croft is a marketing expert and Co-Founder of First Friday CPG, specializing in elevating CPG brands from niche products to household names. She has driven growth for brands like Táche and Better Booch, focusing on creating buzz and securing placement in major retailers. She also studied Web Development at General Assembly.
Outside of CPG marketing, Elisa is a filmmaker, producer, and writer. She co-founded the award-winning production company Paper Horse Pictures, which creates films, commercials, and music videos. She also writes a newsletter about film called "The Spaghetti Test. "
Unique fact: Elisa produced the music video for The All-American Rejects song "Send Her to Heaven. "
Read the full overview →How Elisa shows up
Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.
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Work history
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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