Elisa Ferraro

Questioner
DISC Type : c

Associate Brand Manager - Seasonal, Halloween & V-Day at Ferrara

Chicago, Illinois, United States

Overview

With over 10 years of experience in the CPG industry at companies like Ferrara and Ferrero, Elisa is an accomplished brand and project manager. She specializes in brand strategy, packaging innovation, and leading cross-functional teams on international brand expansions. She holds a bachelors degree from Justus Liebig University Giessen.

Elisa possesses a truly global mindset, underscored by her fluency in five languages: German, Italian, English, Spanish, and French. She thrives in multicultural environments and brings a passion for diverse perspectives to every project she undertakes, connecting her linguistic skills with her professional goals.

She is fluent in five languages, which enhances her ability to lead global brand initiatives and collaborate effectively across international markets.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Seasonal Branding
Her current role is Associate Brand Manager for Seasonal products (Halloween & Valentine's Day) and she frequently posts about seasonal campaigns for brands like Brach's.
CPG Innovation
Managed over 100 new product commercialization and packaging projects at Ferrero and Ferrara, driving innovation, renovation, and cost-saving initiatives.
International Marketing
Has extensive experience leading international brand expansion projects across Europe and North America, including time spent in an expat program at Ferrero.

Media Appearances

Elisa has no verified media appearances

Work History

7-2025
Associate Brand Manager - Seasonal, Halloween & V-Day at Ferrara
1-2025 - 7-2025
Project Manager Portfolio, International Brands at Ferrara
2-2024 - 1-2025
Project Manager Portfolio Global Brands at Ferrara
3-2022 - 8-2023
Project Manager, International Brands (Expat Program) Packaging Design Unit at Ferrero
10-2018 - 2-2024
Project Manager Local Jewels & Seasonal Packaging Unit at Ferrero

Education

Bachelor's degree from Justus Liebig University Giessen
Business & Administration from The University of Winnipeg

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chicago, Illinois, United States Job Level : Middle Designation : Associate Brand Manager - Seasonal, Halloween & V-Day at Ferrara
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Elisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Elisa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Elisa

Personality Compatibility


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