Elizabeth Lara - Vice President Advertising - Marketing in

Elizabeth Lara - Vice President Advertising - Marketing

Sharpshooter · DISC type CD
Vicepresidenta Nissan United Latam at TERAN\TBWA
📍 Miguel Hidalgo, Mexico City, Mexico

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Vicepresidenta Nissan United Latam
Location
Miguel Hidalgo, Mexico City, Mexico
Personality Overview

How Elizabeth shows up

Thorough Evaluator
Rigorous & Demanding
ROI Driven

They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Priorities

Topics Elizabeth cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2024
Vicepresidenta Nissan United Latam
TERAN\TBWA
5-2017 - 7-2024
Managing Director Nissan United México, NIBU y NR Finance México
TERAN\TBWA
1-2015 - 4-2017
Directora de Mercadotecnia, Relaciones Públicas y experiencia del cliente
Mazda de México Vehicle Operation
5-2011 - 1-2015
Brand Executive Director
Teran \ TBWA
2-2010 - 4-2011
Director de Mercadotecnia
In Compro
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Licenciatura
Universidad Iberoamericana, Ciudad de México
2003 - 2004
Diplomado
Tecnológico de Monterrey
2003 - 2003
Especialidad
2003 UCLA University of California LA
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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