Elysa Strug in

Elysa Strug

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Assistant Vice President, Digital Strategy at RWJBarnabas Health
📍 West Orange, New Jersey, United States

Elysa is a digital marketing leader with over 25 years of experience, currently serving as Assistant Vice President of Digital Strategy at RWJBarnabas Health. A Rutgers University graduate, she has driven revenue growth for major brands like Eddie Bauer and Party City and is now focused on applying AI to marketing.

Elysa is a proactive networker who enjoys sharing career opportunities with her professional community. She stays current with industry trends by listening to podcasts like "The Marketing Playbook" and has a global perspective from her business studies abroad in Europe.

She recently completed three specialized courses in Artificial Intelligence for marketing, automation, and growth strategy, demonstrating a strong commitment to leveraging cutting-edge technology.

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Experience
31 Years
Current Role
Assistant Vice President, Digital Strategy
Job Level
Senior
Location
West Orange, New Jersey, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Elysa cares about

AI in Marketing
Recently completed three specialized courses on AI for sales, marketing, and growth strategy, indicating a strong focus on applying this technology in her professional role.
Digital Revenue Growth
Her career is centered on driving direct channel revenue and maximizing digital marketing performance for major consumer brands like Eddie Bauer, Party City, and Sprint.
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Career

Work history

7-2025
Assistant Vice President, Digital Strategy
RWJBarnabas Health
2-2024
Digital Marketing Consultant
Elysa Strug Digital Solutions
7-2022 - 1-2024
Director, Digital Marketing
Eddie Bauer
6-2015 - 4-2022
Director, Digital Marketing
Party City
7-2011 - 5-2015
Director, Digital Marketing and E-commerce - Sprint Prepaid Group
Sprint
In the press

Media appearances

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Education
B.S.
Rutgers University
School of Business Summer Study Abroad; 6 weeks of coursework and travel in Europe.
Rutgers Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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