Emil Protalinski

Pioneer
DISC Type : dsi

Tech Editor and Comms Consultant at EPro Strategies

Toronto, Ontario, Canada

Overview

Emil Pro-ta-lin-ski is a tech editor, writer, and consultant with two decades of experience explaining emerging technologies. A computer science student who transitioned to journalism, he has held senior editorial roles at VentureBeat, The Next Web, and Techmeme. Colleagues describe him as diligent, thorough, and thoughtful.

Based in Toronto, Canada, Emil has a deep interest in the intersection of fiction and reality, having previously led an initiative to uncover the best examples of sci-fi turning into real-world technology. He is a frequent moderator and panelist at major tech conferences like Web Summit.

Unique fact: He created a sci-fi editorial product from scratch for The Bulleit Group, focusing on bringing science fiction concepts to life.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI's Impact on SaaS
He recently moderated panels at Web Summit discussing how AI is transforming SaaS products, pricing, and business models, particularly focusing on the shift to an outcomes-based model.
Generative AI
Considers Generative AI the dominant trend in tech media coverage and closely follows its development, while cautioning against sloppy, AI-generated PR pitches.
AI in Energy
He has led discussions with executives from companies like Shell on how AI can address critical challenges in the energy sector, from asset optimization to navigating environmental concerns.

Media Appearances

Emil has no verified media appearances

Work History

Tech Editor and Comms Consultant at EPro Strategies
Editor at Techmeme
Editor In Chief at The Bulleit Group
Executive Editor at VentureBeat
Journalist at The Next Web

Education

2007 - 2013
Computer Science from University of Toronto
Education details unavailable from York Mills Collegiate Institute

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : Junior Designation : Tech Editor and Comms Consultant at EPro Strategies
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Insights For Selling To Emil

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emil is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Emil

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Emil move?

  • They are generally fast movers and can take quick decisions
  • Can Emil take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Emil

Personality Compatibility


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