Emily Rawlings (Ash)
Login to view DISC.Emily is a results-oriented Category Manager with extensive experience in brand management, purchasing, and analytics for major retailers like Buc-ees and H-E-B. She holds a Bachelor of Science from Texas Tech University and specializes in private label strategy, from conceptualization to launch.
Based on her professional history and social engagement, Emily appears to have a keen interest in specialty foods. She was instrumental in launching the private label cheese department for Lidls U. S. expansion and has celebrated achievements in this category.
She developed and sourced the initial private label Deli and Market Cheese assortment for Lidls first U. S. stores.
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