Emma Britee-Steer

Questioner
DISC Type : c

Head of Business Development at Vegware

Edinburgo y alrededores, United Kingdom

Overview

Emma Britee-Steer is the award-winning Head of Business Development at Vegware, specializing in the sustainable packaging industry. With over a decade of experience, she focuses on building strategic partnerships and aligning commercial goals with customer needs. She holds a PRINCE2 certification and a certificate from the University of Derby.

Emma applies her background in psychology and behavioral change to her business development role, giving her a unique ability to understand buyer behavior and influence decision-making with empathy and insight.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Sustainable Packaging
Leads business development for Vegware, a company specializing in plant-based, commercially compostable foodservice packaging, and speaks at industry events on the topic.
Circular Economy
Actively promotes and supports initiatives like Vegware's "Close the Loop" service to help clients adopt circular waste streams and divert food waste from landfills.
Buyer Psychology
Utilizes her background in psychology and behavioral change to understand buyer motivations and influence decision-making in a business development context.

Media Appearances

Emma has no verified media appearances

Work History

9-2024
Head of Business Development at Vegware
4-2023 - 9-2024
UK Field Sales Manager at Vegware
8-2019 - 4-2023
Sales Manager Scotland and Ireland at Vegware
8-2016 - 3-2018
SVQ Assessor at Montpeliers (Edinburgh) Ltd.
9-2014 - 3-2016
Sales Executive at Montpeliers (Edinburgh) Ltd.

Education

2020 - 2020
Certificate of Credit - Masters Module. from University of Derby
2016 - 2016
SCQF Level 8 from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Edinburgo y alrededores, United Kingdom Job Level : Mid-senior Designation : Head of Business Development at Vegware
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Emma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Emma take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Emma

Personality Compatibility


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