Emma Gordon (FCIM)
Inquirer · DISC type dcEmma Gordon is the Director of Bydand Strategic Communications and a CPD-certified AI trainer. She specializes in helping law firms move from simple AI access to full, firm-wide adoption by developing practical, risk-aware workflows. Her background is in strategic communications and marketing, particularly for the legal sector.
Originally from the north east of Scotland, Emma is a mother to a son, Samuel, and a teenage daughter. She studied German through school and university, which reflects a personal interest in language and learning. In her free time, she enjoys family moments, like playing in the snow.
Despite studying German for years, she once found herself freezing up while trying to order a coffee in Berlin.
Read the full overview →How Emma shows up
They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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