Emma Gordon FCIM CMktr in

Emma Gordon FCIM CMktr

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Director at Bydand Strategic Communications
📍 Peterculter, Scotland, United Kingdom

Emma Gordon is the Director of Bydand Strategic Communications and a CPD-certified AI trainer. She specializes in helping law firms move from simple AI access to full, firm-wide adoption by developing practical, risk-aware workflows. Her background is in strategic communications and marketing, particularly for the legal sector.

Originally from the north east of Scotland, Emma is a mother to a son, Samuel, and a teenage daughter. She studied German through school and university, which reflects a personal interest in language and learning. In her free time, she enjoys family moments, like playing in the snow.

Despite studying German for years, she once found herself freezing up while trying to order a coffee in Berlin.

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Experience
28 Years
Current Role
Director
Job Level
Mid-senior
Location
Peterculter, Scotland, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Emma cares about

AI in the Legal Sector
Her core business is helping law firms implement practical, repeatable AI workflows, focusing on adoption and risk management rather than just experimentation.
Legal Marketing Strategy
She has extensive experience in legal marketing, including advising on how to create effective submissions for prestigious directories like Chambers & Partners and The Legal 500.
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Career

Work history

6-2025
Director
Bydand Strategic Communications
4-2021 - 6-2025
Head of marketing and communciations
Ledingham Chalmers Solicitors
5-2014 - 9-2024
Owner
Bydand Copywriting
1-2009 - 5-2014
Head of PR
Fifth Ring
2007 - 2008
Account Director
Mearns and Gill
In the press

Media appearances

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Education
1993 - 1997
MA (hons)
University of Glasgow
1997 - 1998
NCTJ
Cornwall College
1989 - 1993
Education details unavailable
Aberdeen Grammar School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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