Emma Watkins in

Emma Watkins

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Chief Executive Officer at Canada Life UK
📍 Greater London, England, United Kingdom

Lindsey Rix is the CEO of Canada Life UK, with over 25 years of experience in financial services, including senior roles at Aviva, Santander, and Barclays. She leads major transformation and growth strategies, focusing on retirement, wealth, and insurance. She is a graduate of Kings College London.

Lindsey is a passionate advocate for Diversity, Equity, and Inclusion, specifically driving positive change for women in financial services. She actively mentors several women and has championed initiatives like flexible working, menopause support, and commitments to reduce the gender pay gap at her company.

She has been named one of Yahoo Finances 100 Women Executive Role Models for two consecutive years.

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Experience
17 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Greater London, England, United Kingdom
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Emma cares about

Retirement Solutions
Her executive career at both Canada Life and Aviva has focused on leading savings and retirement businesses, with an ambition to be a major competitor in the market.
Women in Finance
Recognized as a top female executive role model, she is a passionate advocate for women's inclusion, mentoring women to achieve senior executive positions in the industry.
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Career

Work history

9-2025
Chief Executive Officer
Canada Life UK
3-2024 - 9-2025
CEO and Director, HBOS Investment Fund Managers Limited
Scottish Widows Group Limited
3-2024 - 9-2025
CEO and Director, Scottish Widows Unit Trust Managers Limited
Scottish Widows Group Limited
2-2022 - 9-2025
Board Member
PASA - Pensions Administration Standards Association CIC
Scottish Widows
10 yrs 4 mos
In the press

Media appearances

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Education
1991 - 1994
BSc(Hons)
University of Reading
Education details unavailable
Newcastle-under-Lyme College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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