Enrique M. in

Enrique M.

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Director de mercadotecnia at Secretaria de Turismo Del Estado De Jalisco
📍 Guadalajara, Jalisco, Mexico

Enrique is a tourism marketing strategist with over 13 years of experience in the public sector, specializing in destination brand building. His expertise includes designing and executing comprehensive marketing campaigns for major Mexican tourism boards. He holds an MBA from Tecnológico de Monterrey and has studied Digital Marketing at NYU.

He has a keen interest in international cultures, having completed courses in both the US and Belgium. During his university years, he was an active member of the soccer team, indicating a passion for the sport and teamwork that likely extends into his personal life.

He designed and executed a highly successful campaign that decentralized tourism in Yucatán, boosting the economy in the states interior.

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Experience
10 Years
Current Role
Director de mercadotecnia
Job Level
Mid-senior
Location
Guadalajara, Jalisco, Mexico
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Enrique cares about

Destination Branding
His entire career is focused on building and positioning tourism destination brands, as seen with his work for Jalisco, Yucatán, and Michoacán.
Tourism Marketing
He has extensive experience in creating integrated marketing strategies for tourism, utilizing ATL, BTL, and digital channels to drive results.
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Career

Work history

5-2025
Director de mercadotecnia
Secretaria de Turismo Del Estado De Jalisco
10-2018 - 2-2025
Director de Mercadotecnia
Secretaría de Fomento Turístico de Yucatán
5-2017 - 6-2018
Asesor comercial
Diafi
1-2016 - 6-2017
Marketing Specialist
XMX Experiencia México
Secretaría de Turismo de Michoacán
3 yrs 10 mos
In the press

Media appearances

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Education
2016 - 2016
Digital Marketing
NYU School of Professional Studies
2012 - 2015
MBA
Tecnológico de Monterrey
2006 - 2009
Ingeniería en Inteligencia de Mercados
Universidad Tecmilenio
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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