Eric ☎ Farnham in

Eric ☎ Farnham

Commander · DISC type D
GTM Strategy and Execution at SmartSource
📍 Everett, Washington, United States

Eric is a 25-year veteran in technology sales, currently focused on Go-to-Market (GTM) strategy and execution at SmartSource. His background includes studies in Electrical Engineering at the Rochester Institute of Technology. People who have worked with him describe him as a consultative, knowledgeable, and results-driven sales professional.

Outside of his professional life, Eric has expressed a strong interest in Freemasonry, a pursuit influenced by his grandfathers involvement. He is intellectually curious, engaging in discussions on topics ranging from the societal impact of technology companies like Palantir to local politics and customer service standards.

After two and a half decades in sales, he has found that cold calling is his favorite part of the sales cycle.

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Experience
28 Years
Current Role
GTM Strategy and Execution
Job Level
Junior
Location
Everett, Washington, United States
Personality Overview

How Eric shows up

Impact-Driven
Decisive
Very Quick

They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Priorities

Topics Eric cares about

GTM Strategy
His current role and headline are both "GTM Strategy and Execution, " indicating this is his primary professional focus at SmartSource.
Sales Development
He co-founded SalesOnDemand. io, a "Meetings as a Service" company, and considers cold calling his favorite part of the sales process, showing deep expertise in pipeline generation.
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Career

Work history

1-2025
GTM Strategy and Execution
SmartSource
10-2024
Foundational Sales Development Representative
SmartSource
11-2023
Founder
Powerhour.ai
8-2023 - 11-2023
Sales Development Manager
SalesHoney.io
7-2023 - 8-2023
Sales Development Specialist
SalesHoney.io
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 1997
B.S.
State University of New York at Brockport
1992 - 1995
Electrical Engineering
Rochester Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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