Eric Giesecke, CMO, EVP, MBA

Captain
DISC Type : DS

Executive Marketing Advisor | Independent Consultant at Self-employed

Greater Pittsburgh Region, United States

Overview

Eric is a strategic marketing and customer experience executive with over 20 years of leadership in the financial services industry at firms like WesBanco and PNC. He earned his MBA from Case Western Reserve University. People who have worked with him describe him as a pragmatic, supportive, and strategic leader.

Outside of his executive roles, Eric is a dedicated family man and is actively involved in his community. He has served as a trustee and Vice President for the Pine-Richland Opportunities Fund, a non-profit that supports educational enrichment programs for students in his local school district.

Unique fact: A colleague once described him as a "bull-by-the-horns kind of leader in the calmest way possible. "

Personality Overview

Planner & Achiever

Consummate Professional

Dynamic But Sincere

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Brand Storytelling
He believes deeply in the power of a brand's aesthetic and its story, and has spoken on podcasts about bringing a brand's story to life during M&A activity.
Marketing & CX Alignment
He has publicly shared his thoughts on the missed opportunities when sales, marketing, and customer experience operate in silos rather than as a unified function.
Financial Services Marketing
His entire career has been focused on leading marketing for B2C and complex B2B segments within major banking institutions like WesBanco and PNC.

Media Appearances

WesBanco Bank Announces the Appointment of Eric Giesecke as Senior Vice President and Chief Marketing Officer. Featured in WesBanco Investor Relations

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Work History

8-2025
Executive Marketing Advisor | Independent Consultant at Self-employed
5-2019 - 7-2025
Executive Vice President & Chief Marketing Officer at WesBanco
2-2016 - 5-2019
Head of Marketing, Corporate & Institutional Banking at PNC
11-2009 - 1-2016
Senior Vice President, Corporate Banking Marketing Mgr. at PNC
SVP, Corporate Banking Relationship Manager at PNC (formerly National City Bank)

Education

Master of Business Administration - MBA from Weatherhead School of Management at Case Western Reserve University
Bachelor of Science from Bowling Green State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Pittsburgh Region, United States Job Level : Mid-senior Designation : Executive Marketing Advisor | Independent Consultant at Self-employed
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Eric

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Eric take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Eric

Personality Compatibility


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