Eric Giesecke, CMO, EVP, MBA in

Eric Giesecke, CMO, EVP, MBA

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Executive Marketing Advisor | Independent Consultant at Self-employed
📍 Greater Pittsburgh Region, United States

Eric is a strategic marketing and customer experience executive with over 20 years of leadership in the financial services industry at firms like WesBanco and PNC. He earned his MBA from Case Western Reserve University. People who have worked with him describe him as a pragmatic, supportive, and strategic leader.

Outside of his executive roles, Eric is a dedicated family man and is actively involved in his community. He has served as a trustee and Vice President for the Pine-Richland Opportunities Fund, a non-profit that supports educational enrichment programs for students in his local school district.

Unique fact: A colleague once described him as a "bull-by-the-horns kind of leader in the calmest way possible. "

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Experience
25 Years
Current Role
Executive Marketing Advisor | Independent Consultant
Job Level
Senior
Location
Greater Pittsburgh Region, United States
Personality Overview

How Eric shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eric cares about

Brand Storytelling
He believes deeply in the power of a brand's aesthetic and its story, and has spoken on podcasts about bringing a brand's story to life during M&A activity.
Marketing & CX Alignment
He has publicly shared his thoughts on the missed opportunities when sales, marketing, and customer experience operate in silos rather than as a unified function.
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Career

Work history

8-2025
Executive Marketing Advisor | Independent Consultant
Self-employed
5-2019 - 7-2025
Executive Vice President & Chief Marketing Officer
WesBanco
2-2016 - 5-2019
Head of Marketing, Corporate & Institutional Banking
PNC
11-2009 - 1-2016
Senior Vice President, Corporate Banking Marketing Mgr.
PNC
2006 - 2008
Senior Vice President, Strategy Lead
National City Bank
In the press

Media appearances

WesBanco Bank Announces the Appointment of Eric Giesecke as Senior Vice President and Chief Marketing Officer. Featured in WesBanco Investor Relations
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Education
Master of Business Administration - MBA
Weatherhead School of Management at Case Western Reserve University
Bachelor of Science
Bowling Green State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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