Eric Peterson, M.S.

Enthusiast
DISC Type : i

Director of Brand Management at Velocity Sellers

Buffalo, Minnesota, United States

Overview

Eric Peterson is an experienced marketing leader and the Director of Brand Management at Velocity Sellers. He specializes in developing comprehensive brand and pricing strategies to help businesses succeed on Amazon. He holds a Master of Science in Marketing from Southern New Hampshire University and leverages data analysis to guide his approach.

He aspires to be a motivational and inspirational leader, finding the greatest professional reward in guiding a team to success. This focus on mentorship and positive influence is a core part of his personal and professional philosophy, aiming to foster growth in those he works with.

Interesting fact: When discussing business strategy, he once quoted Jurassic Parks Dr. Ian Malcolm to emphasize the importance of questioning *if* you should do something, not just *if* you can.

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Amazon Brand Strategy
As a director at an Amazon agency, he frequently discusses balancing pricing, promotions, and marketing to drive growth for brands on the platform.
eCommerce Marketing
He believes that in today's market, strong branding and marketing must come before the product to attract customers, especially with the rise of social media influencers.
Motivational Leadership
He has a stated goal of becoming an inspirational leader, viewing the process of guiding a team to success as his most significant professional motivator.

Media Appearances

Eric has no verified media appearances

Work History

1-2023
Director of Brand Management at Velocity Sellers
8-2022 - 12-2022
Brand Manager at Velocity Sellers
10-2021 - 8-2022
Account Manager at Velocity Sellers
8-2020 - 6-2021
Digital Marketing and eCommerce Consultant at Freelance
2-2019 - 8-2020
Director of Marketing at Group Medical Supply, LLC

Education

2017 - 2019
Master of Science - MS from Southern New Hampshire University
2001 - 2007
Bachelor of Arts - BA from Minnesota State Moorhead

More Information

Social Presence :

Prographics :

Exp : 7 Location : Buffalo, Minnesota, United States Job Level : Mid-senior Designation : Director of Brand Management at Velocity Sellers
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Eric

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Eric take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Eric

Personality Compatibility


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