Erica Cole in

Erica Cole

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CEO at Buck & Buck Clothing
📍 Richmond, Virginia, United States

Erica Cole is the Founder and CEO of No Limbits, an adaptive apparel brand she started after losing her leg in a car accident. A University of Iowa graduate, she secured a deal on "Shark Tank" and later acquired Buck & Buck, a leading adaptive clothing company for seniors.

Outside of her entrepreneurial ventures, Erica is an avid scuba diver, finding a sense of grace and weightlessness underwater. Before her accident, she was highly active, involved in hiking and ballroom dancing, and even served as the mascot for her university.

In a unique turn of fate, Erica acquired Buck & Buck, a company she had listed as a top competitor on her pitch decks from the very beginning.

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Experience
4 Years
Current Role
CEO
Job Level
Leadership
Location
Richmond, Virginia, United States
Personality Overview

How Erica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erica cares about

Adaptive Apparel
Her personal experience as an amputee led her to found No Limbits and later acquire Buck & Buck, focusing on clothing for people with disabilities and seniors.
Social Entrepreneurship
She has participated in multiple founder fellowships, like the Halcyon Incubator, which focus on creating scalable and sustainable social ventures.
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Career

Work history

12-2024
CEO
Buck & Buck Clothing
1-2019
Founder & CEO
No Limbits
2-2021 - 6-2021
Halcyon Cohort 14 Fellow
Halcyon
2-2020 - 3-2021
Future Founders Fellow
Future Founders
6-2020 - 8-2020
Target Incubator Fellow
Target
In the press

Media appearances

A Perfect Fit – No Limbits Expansion. Featured in Richmond Magazine
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Erica Cole of No Limbits: Five Things I Wish Someone Told Me When I First Launched My Business. Featured in Medium (Authority Magazine)
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Education
2014 - 2019
Bachelor's degree
University of Iowa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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