Erica Laceria

Questioner
DISC Type : c

Marketing Director at Solstice Benefits, Inc.

Hollywood, Florida, United States

Overview

Erica has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

8-2019
Marketing Director at Solstice Benefits, Inc.
9-2018 - 7-2019
Senior Marketing Manager at Kellstrom Aerospace
10-2017 - 9-2018
Account Manager at ShopHer Media
5-2017 - 10-2017
Account Executive at ShopHer Media
10-2015 - 7-2016
Marketing Consultant at Sensation Enterprises Inc.

Education

2013 - 2015
Master of Business Administration (MBA) from Nova Southeastern University
2008 - 2012
Bachelor of Business Administration (B.B.A.) from Nova Southeastern University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Hollywood, Florida, United States Job Level : Mid-senior Designation : Marketing Director at Solstice Benefits, Inc.
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Erica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Erica take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Erica

Personality Compatibility


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