Erica Tillinghast

Pioneer
DISC Type : ISD

Vice President, Marketing at Precor

Kenmore, Washington, United States

Overview

Erica Tillinghast is the Vice President of Marketing at Precor, where she leads a high-performing global team. With a career in fitness spanning nearly two decades and an MS in Exercise Science, she focuses on aligning brand and product messaging with a fierce focus on strategy, partnership, and results.

Erica is a passionate fitness and wellness advocate dedicated to empowering people through movement. She has a background as an internationally ranked athlete and enjoys coaching others to achieve their personal best. Her personal wellness routine includes running and red light therapy.

She was selected by IHRSA as one of 22 Rising Stars in the fitness industry in 2017.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Holistic Fitness
Advocates for fitness operators to shift toward holistic offerings, stating that wellness and recovery are essential for member satisfaction and retention in today's market.
Customer-Centric Products
Emphasizes the importance of talking directly with exercisers and operators to build products inspired by their actual needs and create an optimal member experience.
Global Brand Strategy
As VP of Marketing, she is responsible for the strategic vision, priorities, and KPIs for Precor's global marketing efforts, including a brand reinvigoration.

Media Appearances

Erica has no verified media appearances

Work History

4-2024
Vice President, Marketing at Precor
7-2023 - 4-2024
Director of Brand and Education at Precor
4-2021 - 7-2023
Director, Wellness Science and Programming at Precor
4-2021 - 6-2023
Director, Wellness Science and Programming at Peloton Commercial at Peloton Interactive
2-2014 - 4-2021
Global Education Manager at Precor

Education

2011 - 2011
MS from PennWest California
2000 - 2004
BA from Whitman College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Kenmore, Washington, United States Job Level : Mid-senior Designation : Vice President, Marketing at Precor

Interested in

Health & Outdoor

Fitness and Wellness Educator

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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Erica

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are generally fast movers and can take quick decisions
  • Can Erica take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Erica

Personality Compatibility


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