Erica Weisman

Enthusiast
DISC Type : i

Senior Associate Brand Manager at The Krusteaz Company

United States

Overview

Erica has no verified overview

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

8-2025
Senior Associate Brand Manager at The Krusteaz Company
6-2025 - 8-2025
Sr. Associate Brand Manager at General Mills
7-2024 - 5-2025
Associate Brand Manager - Category Expansion at General Mills
8-2023 - 7-2024
Associate Brand Manager - Annie's at General Mills
6-2022 - 8-2022
Associate Brand Manager Intern at General Mills

Education

2021 - 2023
Master of Business Administration - MBA from UCLA Anderson School of Management
2013 - 2017
Bachelor's degree from University of Washington

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Middle Designation : Senior Associate Brand Manager at The Krusteaz Company
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Erica

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Erica take some risk or not?

  • They can take some low-probability risks if needed.

You And Erica

Personality Compatibility


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