Erick Soto

Enigma
DISC Type : Dic

Consultant at PwC

Miami, Florida, United States

Overview

Erick Soto is the Chief Product Officer at authID, specializing in digital identity, verification, and biometric authentication. With a background in cybersecurity at PwC and product leadership at Socure and BBVA, he focuses on creating trust and preventing fraud. Colleagues describe him as a visionary, a great collaborator, and a quintessential professional.

Erick is a graduate of Menlo College with a Bachelor of Science degree. He is passionate about making the digital world more secure and is actively involved in industry discussions, attending events like the Cybersecurity Policy Forum and Money2020 to connect with leaders and explore innovative ideas.

His appointment as Chief Product Officer at authID was featured on the iconic Nasdaq Tower in New York City.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Digital Identity
His entire career, particularly at authID and Socure, is focused on redefining identity verification, authentication, and authorization for the digital age to unlock business growth.
Cybersecurity Policy
He recently attended the Cybersecurity Policy Forum in Washington D. C. and is invigorated to contribute to initiatives reshaping the future of digital security.
Fintech Innovation
His experience as CPO for a neobank (Oxygen Health) and his attendance at major industry events like Money2020 show a strong interest in the future of financial technology.

Media Appearances

Erick has no verified media appearances

Work History

11-2025
Consultant at PwC
10-2024
Chief Product Officer at authID
9-2023 - 8-2024
Chief Product Officer at Oxygen Health
9-2022 - 8-2023
Chief Product Officer - New Digital Initiatives at BBVA
4-2018 - 7-2022
VP of Product at Socure

Education

2006 - 2010
BS from Menlo College
Education details unavailable from Army and Navy Academy

More Information

Social Presence :

Prographics :

Exp : 7 Location : Miami, Florida, United States Job Level : Middle Designation : Consultant at PwC
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Insights For Selling To Erick

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erick is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erick

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Erick move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Erick take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Erick

Personality Compatibility


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