Erik Carlson in

Erik Carlson

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Director of Sales at Permutive
📍 New York, New York, United States

Erik Carlson is a seasoned ad tech sales leader, currently serving as Director of Sales at Permutive. With a BA in Journalism from the University of Wisconsin-Madison, he has extensive experience in programmatic and location-based marketing, leading sales teams and developing digital partnerships at companies like GroundTruth.

Outside of his professional life, Erik is an alumnus of the University of Wisconsin-Madison. His background and work managing territories in the Midwest and New England suggest a likely interest in college and professional sports from those regions, particularly his alma maters teams.

He leverages his journalism background to combine creative storytelling with data-driven strategies to enhance marketing performance.

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Experience
27 Years
Current Role
Director of Sales
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Erik shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Erik cares about

Location-based Marketing
As a former VP at GroundTruth, he has deep expertise in using location data and discussed topics like foot traffic trends and geo-location targeting in webinars.
Publisher Monetization
[Predicted] His current senior sales role at Permutive, a first-party data platform for publishers, indicates a professional focus on helping publishers maximize their revenue streams.
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Career

Work history

9-2025
Director of Sales
Permutive
9-2020 - 9-2025
VP Platform Sales
GroundTruth
10-2018 - 10-2020
Platform Sales Director
GroundTruth
11-2017 - 10-2018
National Advertising Director
YouVisit
6-2016 - 10-2017
VP East Coast Sales
Digilant
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA-Journalism
University of Wisconsin-Madison
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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