Erik Murphy-Chutorian (MC)

Pioneer
DISC Type : ids

Founder at Springcraft

Palo Alto, California, United States

Overview

Erik is a founder and executive with deep expertise in AI, AR, and 3D platform technology. He founded 8th Wall, the pioneering WebAR platform, and led it through its acquisition by Niantic. He holds a PhD from UC San Diego and is now building his next venture, Springcraf.

He is passionate about building products that matter and fostering the communities around them. His recent posts show a deep gratitude for the developers and creators who used his platforms, highlighting a commitment that extends beyond the technology itself.

Unique fact: His doctoral research focused on using head-pose estimation and computer vision to monitor driver awareness and prevent automotive collisions.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

WebAR Platforms
He founded 8th Wall, which defined the WebAR category, and continued to lead its evolution at Niantic, making AR accessible through web browsers.
Generative AI in 3D
He led the launch of features like AI Asset Generation within 8th Wall Studio, showcasing an interest in using AI to accelerate 3D content creation.
Developer Ecosystems
His public statements express deep gratitude for the developer community, indicating a strong focus on building tools and platforms that empower creators.

Media Appearances

Erik has no verified media appearances

Work History

10-2025
Founder at Springcraft
5-2025 - 10-2025
Vice President at Niantic Spatial, Inc.
3-2022 - 5-2025
VP, Engineering (8th Wall, AR Ads, Scaniverse, Core AR Tech) at Niantic, Inc.
8-2016 - 3-2022
Founder & CEO at 8th Wall
2-2015 - 8-2016
Engineering Manager, M2/L7 at Facebook

Education

2002 - 2009
Doctor of Philosophy (PhD) from UC San Diego
2002 - 2005
Master of Science (MS) from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 10 Location : Palo Alto, California, United States Job Level : Leadership Designation : Founder at Springcraft
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Erik

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They are generally fast movers and can take quick decisions
  • Can Erik take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Erik

Personality Compatibility


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