Erik Nelson in

Erik Nelson

Energizer · DISC type I
Chief Executive Officer at Inventive-Group
📍 Mountain Home, Idaho, United States

As CEO of Inventive-Group, Erik Nelson leads a diverse portfolio of brands specializing in fishing gear, off-road tools, and towing accessories. With over eight years of CEO experience, he focuses on brand creation, marketing strategy, and innovative product development. He holds a Bachelor of Science from the University of Wisconsin-Eau Claire.

His company unites distinct brands like Fish Fighter Products and Razorback Offroad under a single commitment to in-house design and manufacturing.

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Experience
11 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Mountain Home, Idaho, United States
Personality Overview

How Erik shows up

Informal
Relationship Oriented
Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Erik cares about

In-house Manufacturing
He leads a group of brands that pride themselves on designing and manufacturing all their diverse products in-house, from fishing gear to off-road accessories.
Outdoor Product Innovation
His professional focus is on creating transformative product solutions for the outdoor recreation markets, including fishing and off-roading.
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Career

Work history

12-2024
Chief Executive Officer
Inventive-Group
8-2024 - 11-2024
Vice President
NeuQuality International Products 90
8-2017 - 12-2023
Chief Executive Officer
Outward Ag
9-2015 - 8-2017
GM Snowmobile and VP International Sales
Arctic Cat
9-2015
Vice President of International Sales
Arctic Cat
In the press

Media appearances

JM Search Recruits CEO for Inventive-Group. Featured in Hunt Scanlon Media
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Education
1993 - 1997
Bachelor of Science
University of Wisconsin-Eau Claire
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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