Erika Soto
Login to view DISC.Erika Soto is a seasoned brand marketing manager specializing in the fashion e-commerce industry. An alumna of UCLA, she leads 360° campaigns, influencer strategy, and PR for FINESSE, having previously managed a $100K+ monthly budget at boohoo. She currently manages a distributed team of 13.
Outside of her primary role, Erika is passionate about fostering talent and positive work environments. She actively mentors through the UCLA Alumni Association and has stated that working with kind people is her biggest non-negotiable, a principle that guides her professional choices.
Her team launched a completely organic campaign that successfully generated over 3 million views and 30, 000 shares.
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