Erin Gentry

Commander
DISC Type : D

Director of Product Marketing at Otto

Austin, Texas Metropolitan Area, United States

Overview

Erin is a people-driven product marketing leader with over 14 years of experience specializing in social media and web communications. A graduate of the University of Georgias Grady College of Journalism, she has held director-level roles at Otto, QuotaPath, and Cision. Colleagues describe her as highly organized, results-oriented, and detail-oriented.

Erin demonstrates a strong commitment to community, expressing pride in her companys support for local charities during times of need. She is also actively engaged in her professional community, attending industry conferences like Emblaze DigitalNow to connect with peers and discuss compensation best practices.

She worked on a project analyzing appointment reminder response rates, discovering that sending them 48 hours in advance may not be the optimal time.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Product Marketing
Her entire career focus, with over 14 years of leadership experience increasing brand awareness and sales for companies like Otto, QuotaPath, and Cision.
Team Mentorship
A former direct report praised her for playing an integral role in their skill development and helping them build confidence as a product marketer.
Data-Driven Insights
She shared excitement about a project she worked on that uncovered specific, data-backed insights on the best timing for appointment reminders.

Media Appearances

Erin has no verified media appearances

Work History

5-2024
Director of Product Marketing at Otto
3-2023 - 5-2024
Director of Product Marketing at QuotaPath
1-2021 - 1-2023
Director of Product Marketing at Cision
11-2019 - 1-2021
Sr. Product Marketing Manager at Cision
3-2018 - 11-2019
Account Director at Bulldog Solutions, a Hero Digital Company

Education

2005 - 2009
Bachelor of Arts (B.A.) from Grady College of Journalism and Mass Communication, University of Georgia
2005 - 2009
Bachelor of Arts (B.A.) from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at Otto
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They can take decisions very fast if you manage to convince them.
  • Can Erin take some risk or not?

  • The risks don’t matter much to them.

You And Erin

Personality Compatibility


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