Erin is a people-driven product marketing leader with over 14 years of experience specializing in social media and web communications. A graduate of the University of Georgias Grady College of Journalism, she has held director-level roles at Otto, QuotaPath, and Cision. Colleagues describe her as highly organized, results-oriented, and detail-oriented.
Erin demonstrates a strong commitment to community, expressing pride in her companys support for local charities during times of need. She is also actively engaged in her professional community, attending industry conferences like Emblaze DigitalNow to connect with peers and discuss compensation best practices.
She worked on a project analyzing appointment reminder response rates, discovering that sending them 48 hours in advance may not be the optimal time.
Read the full overview →They are not focused on building rapport and relationships. They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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