Ernie Katris

Commander
DISC Type : D

VP of Innovation (R&D) & Marketing (Coralife & Zilla Brands) at Central Garden & Pet

Greater Chicago Area, United States

Overview

Ernie has no verified overview

Personality Overview

Candid & Clear

Risk-Taker

Strong-Willed

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Ernie has no verified topics they care about

Media Appearances

Ernie has no verified media appearances

Work History

9-2019
VP of Innovation (R&D) & Marketing (Coralife & Zilla Brands) at Central Garden & Pet
10-2003
Sr. Vice President at Central Garden & Pet
9-2019
Business Owner at Yolo Consulting, LLC
8-2019
Managing Partner at Elive, LLC
Sales Manager at Aquaria Group

Education

1988 - 1992
BA from Loyola University Chicago

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Chicago Area, United States Job Level : Senior Designation : VP of Innovation (R&D) & Marketing (Coralife & Zilla Brands) at Central Garden & Pet
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Insights For Selling To Ernie

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ernie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ernie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ernie move?

  • If convinced, they can reach decisions quite fast.
  • Can Ernie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ernie

Personality Compatibility


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