Eshika Jaipuria
Eshika Jaipuria is the founder of PlayBox, an online brand creating eco-friendly, handcrafted wooden toys for children. Her company, established in 2021, focuses on designing educational, DIY, and pretend-play toys that foster imagination and creativity without instructive rule books. She is a student of Strategic Design Management at ATLAS SkillTech University.
Eshika is passionate about creating play environments that encourage children to invent and explore freely. Her design philosophy centers on providing tools for creativity rather than goal-oriented toys, allowing for open-ended play. She emphasizes the importance of tidying up as part of the play process, designing packaging to encourage this habit.
PlayBox is a venture by the fourth-generation members of a family business group with a legacy of over 100 years.
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