Esther Cases, MBA

Activist
DISC Type : Cd

Marketing Director at Machine Guns Vegas (MGV) / The Compound

Las Vegas, Nevada, United States

Overview

Esther has no verified overview

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Esther has no verified topics they care about

Media Appearances

Esther has no verified media appearances

Work History

4-2014
Marketing Director at Machine Guns Vegas (MGV) / The Compound
7-2007 - 12-2011
Marketing and Customer Services Manager at Dr. Drywall & Paint Too, LLC
6-2006 - 7-2007
Marketing Manager at CA Ron Santa Teresa
11-2001 - 6-2006
Category Manager Kraft Foods Crackers Segment at Kraft Foods Venezuela
2001 - 2006
Senior Manager Kraft Foods Crackers at Kraft Foods Group

Education

2001 - 2005
MBA from Universidad Metropolitana (VE)
1992 - 1998
Business Administration from Nueva Esparta University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Las Vegas, Nevada, United States Job Level : Mid-senior Designation : Marketing Director at Machine Guns Vegas (MGV) / The Compound
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Insights For Selling To Esther

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esther is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Esther

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Esther move?

  • Their decision making speed is somewhere in the middle.
  • Can Esther take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Esther

Personality Compatibility


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