Ethel Roy-Ford, CFC
Login to view DISC.Ethel Roy-Ford is a seasoned talent acquisition strategist with over 25 years of experience transforming recruitment functions at major corporations like GEICO and Capital One. Now a Certified Franchise Coach and CEO of RoyFord Consulting, she advises on franchise ownership and career transitions. People often describe her as a consummate professional, a true leader, and detail-oriented.
Drawing on her extensive background, Ethel is passionate about helping individuals achieve their professional aspirations, whether through navigating corporate career changes or exploring entrepreneurial paths via franchising. She focuses on elevating the candidate experience and bringing a human touch back to the talent industry.
While Head of Talent Acquisition at GEICO, she transformed the companys recruitment function, saving the organization over $3. 5 million.
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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