Eve T. in

Eve T.

Enthusiast · DISC type i
Head of CRM at Wickes
📍 United Kingdom

Eve is the Head of CRM at Wickes, specializing in customer marketing, loyalty, and omni-channel lifecycle strategies. After 7. 5 years at Virgin Media O2, where she led award-winning teams in customer marketing, she recently moved from the telecom to the retail industry. She holds a degree from the University of Sheffield.

She is a proud and supportive leader who is passionate about celebrating her teams successes. A strong advocate for family-friendly work policies, she has spoken positively about her experience taking Shared Parental Leave and returning to an enhanced role, highlighting the importance of a supportive work environment.

Eve humorously described her recent career change as having "swapped telco for timber. "

Read the full overview →
Experience
11 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Eve shows up

Amiable & Agreeable
Optimistic
Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Priorities

Topics Eve cares about

Customer Loyalty & CRM
Her entire career, including her current role as Head of CRM, is focused on customer marketing, loyalty, and omni-channel lifecycle management to enhance customer relationships.
Team Leadership
She publicly celebrates her team's award wins and expresses how privileged she feels to lead talented marketing professionals, showing a focus on team morale and success.
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Career

Work history

3-2025
Head of CRM
Wickes
8-2023 - 2-2025
Head of Customer Marketing - Engagement, Service and Loyalty
Virgin Media O2
1-2022 - 10-2023
Head of Customer Retention, CEX, Service & Reg
Virgin Media O2
5-2021 - 5-2022
Customer Lead, CX, Service & Reg comms
Virgin Media O2
5-2019 - 5-2021
Senior Customer Marketing Manager, Growth and Retain
Virgin Media
In the press

Media appearances

Eve T. - Head Of CRM at Wickes - The Org. Featured in The Org
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Education
2015 - 2016
The IDM Professional Diploma in Direct and Digital Marketing (Dip IDM)
The Institute of Direct and Digital Marketing
2005 - 2008
BA Hons 2.1
University of Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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