Eve T. in

Eve T.

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Head of CRM at Wickes
📍 United Kingdom

Eve is the Head of CRM at Wickes, specializing in customer marketing, loyalty, and omni-channel lifecycle strategies. After 7. 5 years at Virgin Media O2, where she led award-winning teams in customer marketing, she recently moved from the telecom to the retail industry. She holds a degree from the University of Sheffield.

She is a proud and supportive leader who is passionate about celebrating her teams successes. A strong advocate for family-friendly work policies, she has spoken positively about her experience taking Shared Parental Leave and returning to an enhanced role, highlighting the importance of a supportive work environment.

Eve humorously described her recent career change as having "swapped telco for timber. "

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Experience
11 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Eve shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eve cares about

Customer Loyalty & CRM
Her entire career, including her current role as Head of CRM, is focused on customer marketing, loyalty, and omni-channel lifecycle management to enhance customer relationships.
Team Leadership
She publicly celebrates her team's award wins and expresses how privileged she feels to lead talented marketing professionals, showing a focus on team morale and success.
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Career

Work history

3-2025
Head of CRM
Wickes
8-2023 - 2-2025
Head of Customer Marketing - Engagement, Service and Loyalty
Virgin Media O2
1-2022 - 10-2023
Head of Customer Retention, CEX, Service & Reg
Virgin Media O2
5-2021 - 5-2022
Customer Lead, CX, Service & Reg comms
Virgin Media O2
5-2019 - 5-2021
Senior Customer Marketing Manager, Growth and Retain
Virgin Media
In the press

Media appearances

Eve T. - Head Of CRM at Wickes - The Org. Featured in The Org
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Education
2015 - 2016
The IDM Professional Diploma in Direct and Digital Marketing (Dip IDM)
The Institute of Direct and Digital Marketing
2005 - 2008
BA Hons 2.1
University of Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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