Federico Sferrazza in

Federico Sferrazza

Critic · DISC type C
Team Lead Performance Marketing at Blinkist
📍 Berlin, Berlin, Germany

Federico is the Team Lead for Performance Marketing at Blinkist, with a strong background in growth roles at companies like GOODIEBOX and Satispay. Described by colleagues as a reliable and hardworking team player, he uniquely combines his marketing expertise with a Doctor of Law degree from the University of Verona and certified proficiency in Chinese.

Federico possesses a deep and demonstrated interest in the Chinese market, having authored detailed analyses on its e-commerce landscape, mobile payment systems, and digital healthcare sector. His background is further complemented by a legal education in Italy, showcasing a diverse intellectual curiosity that bridges European law with Asian market dynamics.

Unique fact: He holds a Doctor of Law degree and is also certified in Chinese proficiency (HSK Level 4), an unusual combination for a marketing leader.

Read the full overview →
Experience
12 Years
Current Role
Team Lead Performance Marketing
Job Level
Mid-senior
Location
Berlin, Berlin, Germany
Personality Overview

How Federico shows up

Information Seeker
ROI Driven
Critic

They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Federico cares about

Performance Marketing
This is his current area of leadership at Blinkist, focusing on measurable results and campaign optimization.
Chinese Digital Economy
Authored multiple articles on China's tech landscape, including mobile payments and e-commerce, and holds an HSK certification.
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Career

Work history

5-2021
Team Lead Performance Marketing
Blinkist
11-2019 - 5-2021
Senior Growth Manager
GOODIEBOX
11-2018 - 5-2020
Senior Growth Manager
GOODIEBOX
8-2017 - 11-2018
Growth Marketing Manager
Satispay
3-2015 - 8-2017
Digital Marketing Manager
Daxue Consulting
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2012
Doctor of Law (J.D.)
University of Verona (Italy)
2000 - 2005
Secondary School Diploma
ITISS C. Anti
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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