Fernanda Hara
Login to view DISC.Fernanda Hara is a senior marketing leader at Volkswagen Truck & Bus with over 15 years of experience in creating 360-degree marketing strategies for major brands like Microsoft and Nokia. A graduate of ESPM and Harvard University, she specializes in digital marketing, social media, and consumer engagement. Colleagues describe her as intelligent, creative, and pragmatic.
Outside of her professional life, Fernanda shows an interest in the media and entertainment industries, following major companies like WarnerMedia and Sony Pictures Entertainment. She is also committed to continuous learning, having recently attended a masterclass with marketing expert Philip Kotler.
While at Microsoft, she contributed to the brand being awarded "Socially Devoted Brand in Electronics" for two consecutive years.
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