Fernanda Solera

Researcher
DISC Type : Cs

PSR at Proctor & Gamble

Brazil

Overview

Fernanda is a sales representative at Procter & Gamble with over 10 years of experience in the pharmaceutical industry. A graduate of Universidade Nove de Julho with a degree in Social Communication, she has deep expertise in specialties like gynaecology, dermatology, and paediatrics.

Based on her activity, she appears passionate about corporate social responsibility and supporting healthcare workers, having shared posts celebrating her companys community efforts and showing solidarity with frontline professionals.

She has specific expertise in point-of-sale merchandising, including negotiating premium shelf space and improving product visibility.

Personality Overview

Detail Oriented

Cost Conscious

ROI Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Pharmaceutical Sales
Possesses a decade of experience in the pharmaceutical industry with companies like Farmoquímica and Novartis.
POS Merchandising
Has hands-on experience negotiating point-of-sale displays to improve product distribution, visibility, and stock.
Healthcare Specialties
Her background includes specialized sales work in gynaecology, dermatology, paediatrics, urology, and orthopaedics.

Media Appearances

Fernanda has no verified media appearances

Work History

11-2017
PSR at Proctor & Gamble
10-2010 - 9-2016
Representante de vendas at Farmoquímica Indústria Farmacêutica
9-2009 - 5-2010
Estagiaria em vendas at Novartis
2-2008 - 10-2009
Atendimento Financeiro at Uninove

Education

2008 - 2011
Bacharel em Comunicação Social from Universidade Nove de Julho (Uninove)

More Information

Social Presence :

Prographics :

Exp : 16 Location : Brazil Job Level : N/A Designation : PSR at Proctor & Gamble
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Use a presentation with information before getting into a live product walkthrough
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Fernanda

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Fernanda take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Fernanda

Personality Compatibility


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