Fernando Alcocer serves as the Commercial Director for Off Trade & Trade Marketing at COOP Spirits, where he leads commercial strategy and team development. A graduate of Universidad Marista de Querétaro with a degree in Economics, he is passionate about building driven teams and growing brand presence.
He is actively involved in representing COOP Spirits at major industry events, personally participating in expositions like Expo Alianza and Expo Consuvino to engage with clients and consumers.
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