Fernando Bernasconi

Enigma
DISC Type : Dci

Executive Vice President, Operations at Palecek

San Francisco, California, United States

Overview

Fernando has no verified overview

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

1-2023
Executive Vice President, Operations at Palecek
1-2019 - 1-2023
Vice President of Operations at Palecek
10-2017 - 1-2019
Director Of Operations at Palecek
9-2016 - 11-2017
Vice President Operations and Finance at Northwood Design Partners
5-2015 - 8-2016
Head of Business Operations at The Sage Group (Bay Area)

Education

2014 - 2016
Master of Business Administration (M.B.A.) from University of San Francisco School of Management
Bachelor of Fine Arts (BFA) from Universidad de Palermo

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco, California, United States Job Level : Leadership Designation : Executive Vice President, Operations at Palecek
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fernando

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Fernando take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Fernando

Personality Compatibility


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