Fernando Küfer

Questioner
DISC Type : c

CEO at disguise

London, England, United Kingdom

Overview

Fernando has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

9-2015
CEO at disguise
1-2012 - 9-2015
CEO/ General Manager at A2B by Hero Eco
11-2010 - 12-2011
Chief Financial Officer (CFO) at Ultra Motor Ltd.
1-2010 - 11-2010
Brand Financial Controller - Redken, Matrix, Mizani and Pureology at L'Oréal
2-2009 - 1-2010
Finance Director France & Monaco at The Body Shop

Education

2001 - 2005
BA from University of Westminster
1997 - 1999
Industriekaufmann from Camara Argentino-Alemana de Industria y Comercio

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at disguise
URL has been copied!

Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fernando take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fernando

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.