Fernando Meco in

Fernando Meco

Login to view DISC.
Head of Marketing Southern Europe at SAP
📍 Greater Madrid Metropolitan Area, Spain

As the Head of Marketing for Southern Europe at SAP, Fernando Meco directs strategy across five countries. Recognized as one of Forbes 100 Best CMOs for 2025, his expertise is rooted in data analytics and cloud transformation, with previous leadership roles at AWS and SAS. He holds a Masters in Data Analytics and an executive degree from Harvard.

He appreciates creative corporate events, praising a Madrid-based musical dining show for making corporate messages more memorable and impactful.

Read the full overview →
Experience
24 Years
Current Role
Head of Marketing Southern Europe
Job Level
Mid-senior
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

How Fernando shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Fernando cares about

Autonomous Enterprise
Actively promotes SAP's 'autonomous enterprise' concept, viewing it as a tangible deployment strategy for finance, supply chain, and HR, as highlighted in his recent posts.
Business AI
Focuses on the practical application of AI in business processes, frequently mentioning tools like SAP's Joule assistants and their role in empowering teams.
+6 more topics Login to view topics
Career

Work history

2-2023
Head of Marketing Southern Europe
SAP
4-2021 - 3-2023
Head Of Marketing South Europe and Francophone Africa
SAP
4-2019 - 3-2021
Head Of Marketing Spain
SAP
6-2018 - 4-2019
Head of EMEA SMB Marketing
Amazon Web Services (AWS)
10-2016 - 5-2018
Director Marketing Sciences & Analytics SWE - Marketing Director Iberia
SAS
In the press

Media appearances

Interview with Fernando Meco, Marketing Director, SAP, Southern Europe. Featured in eventoplus.com
See now
Education
International Digital Business Executive Program
Harvard University
2016 - 2017
Master Data Analytics
ISDI
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other SAP Employees

Explore more public profiles from related professionals.

Aditya M.
Aditya M.
Account Director - Enterprise Sales
SAP
 Katrin Guenter
Katrin Guenter
SVP Customer Success and Services, SAP Customer Experience
SAP
 Mette Stenmarck
Mette Stenmarck
Vice President Customer Success HCM
SAP
 Sofia Mengqi Zhao
Sofia Mengqi Zhao
Customer Officer and PMO to Chief Revenue Officer - SAP Finance
SAP

More profiles

Discover additional public profiles from our index.

JB
Joe Broadley-Lloyd
Co-Founder
Node Hydration
 Arjun Menon
Arjun Menon
AGM - Performance Marketing
Bluspring
 Brittan Johnson
Brittan Johnson
Partner
Wick Phillips
 Siddhartha Samal
Siddhartha Samal
Practice Head (GIS & Mobility Solutions)
Infodart Technologies Ltd.
Unlock the full playbookSee exactly how to sell to Fernando. Free, 10 seconds.