Fernando Penha in

Fernando Penha

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Diretor/Lider PCS America Latina at GE HealthCare Latin America
📍 São Paulo, São Paulo, Brasil, Brazil

Fernando Penha is a commercial leader with over 20 years of experience in the health technology sector, directing sales and revenue operations for major companies like GE HealthCare and Philips across Latin America. He is an expert in medical equipment and holds a degree in Mechatronics Engineering from UNIP.

His engineering degree included a specialization in Robotics, Control, and Automation, giving him a unique technical foundation for his commercial leadership roles.

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Experience
18 Years
Current Role
Diretor/Lider PCS America Latina
Location
São Paulo, São Paulo, Brasil, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fernando cares about

LatAm Health-Tech
He has extensive experience leading commercial operations in Latin America, including roles as Commercial Director for Brazil and Mexico at Philips and his current position at GE HealthCare.
Patient Journey
During his time as CRO at Nuria, he focused on using technology to enhance the patient journey, a theme he has mentioned in interviews and posts.
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Career

Work history

10-2024
Diretor/Lider PCS America Latina
GE HealthCare Latin America
9-2023 - 9-2024
Chief Revenue Officer (CRO)
Nuria
4-2022 - 10-2023
Diretor Comercial para o Mexico
Philips
1-2017 - 4-2022
Diretor de vendas
Philips
8-2013 - 1-2017
Gerente de vendas e marketing sênior
Philips
In the press

Media appearances

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Education
1996 - 2000
Mecatrônica
engenharia mecatrônica UNIP
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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