Fernando Pettenatti in

Fernando Pettenatti

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Business Development Director - Brazil | Uruguay | Paraguay | Peru at Revlon Inc.
📍 São Paulo, São Paulo, Brazil

Fernando is an executive with over two decades of experience leading commercial strategy and operations in consumer goods and licensing across Latin America. He has a strong track record in P&L leadership, go-to-market design, and commercial transformation.

He is known for strong relationship-building and inspiring teams. His interests include marketing planning, brand and product portfolios, and participating in summits focused on psychological safety.

Fernando pursued executive education at The Wharton School.

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Experience
17 Years
Current Role
Business Development Director - Brazil | Uruguay | Paraguay | Peru
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Fernando cares about

Commercial Strategy
With over 20 years in commercial strategy and operations, Fernando has led P&L, go-to-market design, and commercial transformations across Latin America.
Licensing & Brands
He has extensive experience in brand and product portfolio management, including creating a startup focused on licensed beauty brands and managing licensing at Mattel.
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Career

Work history

8-2018
Business Development Director - Brazil | Uruguay | Paraguay | Peru
Revlon Inc.
1-2018 - 7-2018
Commercial Director
Revlon Inc.
7-2015 - 12-2017
Commercial Director
Puig
1-2013 - 12-2014
Executive Director
BYOU Servicos e Franquias
3-2012 - 12-2012
Sr. Trade Marketing & Licensing Manager
Mattel
In the press

Media appearances

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Education
2014 - 2014
Executive Education Program
The Wharton School
2006 - 2007
Master of Business Administration (M.B.A.)
FIA - Fundação Instituto de Administração
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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