Fernando Schneider

Sharpshooter
DISC Type : DC

Director - Data & AI (Enterprise Transformation) at RD Saúde

São Paulo, São Paulo, Brazil

Overview

Fernando is a business and technology executive leading the Data & AI transformation at RD Saúde, Brazils largest pharmacy retailer. A former CIO/CDO at Burger King and Engagement Manager at McKinsey, he has a track record of scaling digital businesses. He earned his MBA from The Tuck School of Business at Dartmouth.

He is the founder and president of Instituto Joule, a global non-profit organization that has supported over 10, 000 low-income youths through mentorship and education-to-employment pathways. This initiative grew from his desire to give back, inspired by the mentorship he received early in his life.

He founded Instituto Joule while studying at Dartmouth, applying concepts from his business courses to build the non-profit platform.

Personality Overview

ROI Driven

Precise But Practical

Rigorous & Demanding

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Data & AI Transformation
Currently leading the enterprise Data & AI agenda at RD Saúde, using analytics and AI to drive productivity, reduce loss, and foster growth across the company.
Digital Business Growth
He scaled digital revenue to over R$10B at RD Saúde and to ~45% of total revenue as CDO/CIO at Burger King, demonstrating expertise in P&L ownership.
Social Impact
Founded and leads Instituto Joule, a global non-profit that provides mentorship and career pathways for over 10, 000 low-income youths in 22 countries.

Media Appearances

Fernando has no verified media appearances

Work History

4-2025
Director - Data & AI (Enterprise Transformation) at RD Saúde
5-2022 - 4-2025
Director - Digital, Product & Marketplace at RD Saúde
1-2021 - 5-2022
CDO/CIO - Digital & Technology at Burger King do Brasil
7-2016 - 1-2021
Senior Engagement Manager at McKinsey & Company
8-2015
Founder & President at Instituto Joule

Education

2014 - 2016
Master of Business Administration (M.B.A.) from The Tuck School of Business at Dartmouth
2012 - 2012
Executive Education from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director - Data & AI (Enterprise Transformation) at RD Saúde
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fernando

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • If convinced, they can reach decisions quite fast.
  • Can Fernando take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Fernando

Personality Compatibility


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