Fernando is a Startup Advisor and professor with deep expertise in marketing, strategy, and innovation. He advises companies like Skedr. io and Ufounders and teaches at IE Business School, CUNEF, and ESIC. He previously spent nearly 30 years in various leadership roles at 3M and holds a postgraduate diploma in Design Thinking.
Outside of his professional roles, Fernando is passionate about the startup spirit and lifelong learning, believing that everything is possible. He enjoys reading about new trends and strategies, walking, and exploring everything related to wine culture.
He has a unique interest in "medieval branding, " believing that brandings core function is to communicate a distinct vision of the world.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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