Fernando Soria Prados
Critic · DISC type CFernando is a Startup Advisor and professor with deep expertise in marketing, strategy, and innovation. He advises companies like Skedr. io and Ufounders and teaches at IE Business School, CUNEF, and ESIC. He previously spent nearly 30 years in various leadership roles at 3M and holds a postgraduate diploma in Design Thinking.
Outside of his professional roles, Fernando is passionate about the startup spirit and lifelong learning, believing that everything is possible. He enjoys reading about new trends and strategies, walking, and exploring everything related to wine culture.
He has a unique interest in "medieval branding, " believing that brandings core function is to communicate a distinct vision of the world.
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They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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