Fernando Soria Prados

Critic
DISC Type : C

Business Advisor at Skedr.io

Greater Madrid Metropolitan Area, Spain

Overview

Fernando is a Startup Advisor and professor with deep expertise in marketing, strategy, and innovation. He advises companies like Skedr. io and Ufounders and teaches at IE Business School, CUNEF, and ESIC. He previously spent nearly 30 years in various leadership roles at 3M and holds a postgraduate diploma in Design Thinking.

Outside of his professional roles, Fernando is passionate about the startup spirit and lifelong learning, believing that everything is possible. He enjoys reading about new trends and strategies, walking, and exploring everything related to wine culture.

He has a unique interest in "medieval branding, " believing that brandings core function is to communicate a distinct vision of the world.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Startup Mentorship
Actively works as a business advisor for early-stage companies like Skedr. io and serves on the advisory board for the Ufounders accelerator.
Strategic Branding
Teaches strategic branding at the university level and shows a personal interest in unique concepts like "medieval branding" and its power to communicate vision.
Marketing & Innovation
Connects innovation with sustainability from a marketing perspective and holds a postgraduate degree in Innovation and Design Thinking.

Media Appearances

Soria Prados Fernando - Faculty of CUNEF University. Featured in CUNEF University

See Now

Work History

7-2021 - 2-2024
Business Advisor at Skedr.io
7-2021 - 1-2024
Advisor and member of the Board of Advisors at Ufounders
9-2019
Adjunt Professor at CUNEF
8-2019
Adjunt Professor at IE Business School
9-2018
Adjunct Associate Professor at ESIC Business & Marketing School

Education

2019 - 2020
Postgraduate Diploma in Innovation and Design Thinking from Emeritus
2019 - 2020
Postgraduate Diploma in Design Thinking and Innovation from Emeritus

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Business Advisor at Skedr.io
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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