Fernando Sueta in

Fernando Sueta

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Sales Director - B2B SaaS - Mid Market at Tiendanube
📍 Greater Buenos Aires, Argentina

Fernando is a Sales Director at Tiendanube with over 15 years of experience driving growth in the FMCG and B2B SaaS industries. He has a strong background in P&L ownership, go-to-market strategy, and managing cross-functional teams across Latin America. Colleagues describe him as proactive, passionate, and an enthusiastic manager with strong leadership skills.

He is a results-oriented professional who is passionate about disrupting and challenging the status quo to find new growth drivers. This creative and energetic approach is a core part of his professional identity, reflecting a positive attitude and a commitment to raising the bar for his teams.

Unique fact: He successfully transitioned from a 15+ year career in the traditional FMCG industry to a leadership role in a high-growth B2B SaaS company.

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Experience
11 Years
Current Role
Sales Director - B2B SaaS - Mid Market
Job Level
Mid-senior
Location
Greater Buenos Aires, Argentina
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Fernando cares about

Digital Channel Growth
His current role at Tiendanube focuses on owning the P&L and revenue growth for the Mid-Market digital channel, delivering over 70% YoY growth.
Go-to-Market Strategy
He has extensive experience designing and executing multichannel go-to-market strategies across retail, distributors, and key accounts in different Latin American countries.
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Career

Work history

5-2022
Sales Director - B2B SaaS - Mid Market
Tiendanube
4-2021 - 5-2022
Sales & Marketing Director BAT Argentina
BAT
1-2020 - 4-2021
Country Manager Paraguay & Uruguay
BAT
10-2017 - 1-2020
Sr. Strategic Planning Manager, Southern Cone Area
BAT
1-2000 - 2-2002
Customer Assistant
Banco Itaú Buen Ayre
In the press

Media appearances

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Education
2011 - 2012
Executive Master in Business Administration
IAE Business School
1999 - 2004
Business Administration
University of Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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