Feven Habtu in

Feven Habtu

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Performance Marketing Lead / Head of Performance Marketing at Lendo AB
📍 Sweden

Feven is the Head of Performance Marketing at Lendo AB, where she leads a team of marketing managers. With a background on the agency side at iProspect and Starcom, she specializes in developing strategies for SEM, paid social, and affiliate marketing, grounded in her BBA from Stockholm University.

She values collaboration and team spirit, fostering an environment where her team has diverse interests ranging from martial arts to singing. Feven works closely with data and analytics teams, underscoring her commitment to a data-driven approach in a dynamic setting.

Feven was recognized as Lendos "role model of the month" for her focus on working smarter and constantly finding better ways to do things.

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Experience
10 Years
Current Role
Performance Marketing Lead / Head of Performance Marketing
Job Level
Mid-senior
Location
Sweden
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Feven cares about

Performance Marketing Strategy
She develops and implements strategies for performance marketing channels like SEM and paid social, ensuring alignment with organizational goals.
Data & Analytics Collaboration
Works closely with data analytics and machine learning teams to improve tracking, reporting, and overall campaign performance.
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Career

Work history

12-2021
Performance Marketing Lead / Head of Performance Marketing
Lendo AB
5-2020 - 12-2021
Performance Marketing Manager
Lendo AB
10-2019 - 5-2020
Senior Paid Search Specialist
iProspect
8-2018 - 9-2019
Paid Search Specialist
iProspect
1-2016 - 8-2018
SEO & SEM Planner
Starcom
In the press

Media appearances

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Education
2012 - 2015
Bachelor of Business Administration - BBA
Stockholm University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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