Ffyona Dawber

Energizer
DISC Type : I

CEO at Synergy Vision Ltd

London, England, United Kingdom

Overview

Ffyona Dawber is the CEO and Founder of Synergy Vision, an award-winning medical communications agency. With a career in healthcare spanning three decades, she originally trained as a nurse in the NHS before moving into clinical research at GSK. Colleagues describe her as creative, innovative, professional, and driven.

Ffyona is committed to healthcare governance, serving as a Governor for the Tavistock and Portman NHS Foundation Trust and previously as a trustee for the Cystic Fibrosis Trust. Her personal interests appear to include artisanal crafts, having purchased handmade fused glass and decorative items from independent artists.

She has spoken openly about her past mental health challenges, using her experience to foster a supportive, non-judgemental culture within her company.

Personality Overview

Imaginative

Enthusiastic

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Employee Well-being
Pioneered a permanent four-day work week at her agency to improve work-life balance and has successfully run the model for over four years.
Mental Health Advocacy
Has publicly shared her personal experiences with depression to champion a supportive and open culture around mental health in the workplace.
Medical Communications
As the founder of a leading agency, she is an expert in creating clear and compelling communications for healthcare professionals and patients.

Media Appearances

Ffyona has no verified media appearances

Work History

4-2018
CEO at Synergy Vision Ltd
12-2007
Managing Director at Synergy Vision
9-2006 - 12-2007
Operations Director at GSK
9-2003 - 8-2006
Clinical Research Manager at GSK
2-2000 - 9-2003
Clinical Research Scientist at GSK

Education

Ffyona has no verified education history

More Information

Social Presence :

Prographics :

Exp : 31 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Synergy Vision Ltd
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Insights For Selling To Ffyona

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ffyona is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ffyona

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ffyona move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ffyona take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Ffyona

Personality Compatibility


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