Finn McEwan
Login to view DISC.Finn McEwan is an Independent Brand Designer who helps founders, particularly in lifestyle and consumer startups, build strong brand identities. A Graphic Design graduate from Edinburgh Napier University, he is described by peers as creative and a "fantastic collaborator" with a great objective outlook on solving business problems with design.
He has a strong interest in designing for subcultures, having developed visual identities for esports events and a university gaming society. This experience shows his ability to create brands that resonate deeply with specific communities, moving beyond generic aesthetics to capture the nuance of a cultural scene.
Finns entire branding philosophy was shaped by a university critique where he was taught that a strong brand is much more than just a clever logo.
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