Fiona Eastwood in

Fiona Eastwood

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Chief Executive Officer at Merlin Entertainments
📍 London, England, United Kingdom

Fiona Eastwood is the Global CEO of Merlin Entertainments, leveraging over two decades of experience from complex organizations like the BBC. She applies robust strategic, commercial, and operational leadership to drive global growth and operational excellence. She holds a degree from Goldsmiths, University of London and is recognized as a Blooloop 50 Influencer.

Fiona is passionate about the future of the UK hospitality sector and champions its growth as a board member of UKHospitality. She is a trustee for Only a Pavement Away, a charity that supports ex-offenders, veterans, and the homeless into jobs within the hospitality industry.

She is a strong advocate for creating real-life experiences as an "antidote" to screen time, emphasizing the thrill of physical attractions in a digital world.

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Experience
31 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fiona cares about

UK Hospitality Sector
Serves as a non-executive director of UKHospitality, advocating for government support and talent development within the industry to drive economic growth.
Diversity and Inclusion
Acts as an executive sponsor for D&I at Merlin, championing representation and launching initiatives to nurture diverse talent and create an inclusive culture.
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Career

Work history

2-2025
Chief Executive Officer
Merlin Entertainments
2018
Member of Executive Board, Health & Safety Board and Investment Board
Merlin Entertainments
2019 - 2-2025
Chief Operating Officer (COO)
Merlin Entertainments
2018 - 2019
Managing Director, Resort Theme Parks
Merlin Entertainments
2015 - 2018
Global Marketing Director, Midway
Merlin Entertainments
In the press

Media appearances

5 Merlin Entertainments CEO, Fiona Eastwood - Apple Podcasts. Featured in Apple Podcasts
See now
Big Boss Interview - #5 Merlin Entertainments CEO, Fiona Eastwood. Featured in BBC Sounds
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Education
2017 - 2017
Breakthrough Programme for Senior Executives
IMD
1988 - 1991
2:1
Goldsmiths, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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Digital Prospectors
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