Fiona Sutherland

Enthusiast
DISC Type : i

Director at London Play

London, England, United Kingdom

Overview

Fiona has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Fiona has no verified topics they care about

Media Appearances

Fiona has no verified media appearances

Work History

7-2023
Director at London Play
1-2017 - 6-2023
Co-director and Head of Communications at London Play
8-2011 - 12-2016
Information and Communications Manager at London Play
1-2009 - 7-2011
Senior Consultant at Shared Intelligence
1-2006 - 1-2009
Network Manager, National Association for Neighbourhood Management at Shared Intelligence

Education

1998 - 2000
Communication and Media Studies from Birkbeck, University of London
2005 - 2005
Teaching English as a Second or Foreign Language/ESL Language Instructor from Capital Language Academy, Wellington

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at London Play
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Insights For Selling To Fiona

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fiona is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Fiona

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Fiona move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Fiona take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Fiona

Personality Compatibility


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